Online reviews are extremely important for businesses, and their significance is particularly evident in the American context. According to a survey conducted by BrightLocal in 2020, 87% of consumers read online reviews for local businesses, and 79% of consumers trust online reviews as much as personal recommendations. Furthermore, 94% of consumers said that a negative online review convinced them to avoid a business.

Positive reviews can lead to higher conversion rates, with 68% of consumers being more likely to use a business that has positive reviews. On the other hand, businesses risk losing potential customers due to negative reviews, as 40% of consumers will form an opinion after reading just one to three reviews.

In the digital age, online reviews are a cornerstone of a business's online reputation, directly influencing purchasing decisions. The insights provided by reviews enable businesses to identify areas for improvement and enhance customer satisfaction. As a result, actively managing and responding to reviews has become essential for maintaining a positive brand image and fostering customer trust in the competitive market.